From Russia, above

Snow-covered Moscow seems tranquil from 40th floor of the copper-coloured Mercury City Tower in the heart of Moscow’s business district. Kopenhagen Fur was there in December to meet with key customers in the Russian fur trade to explain improvements to our quality grading system and give an outlook on the latest fashion trends.

“We were really pleased with the turn-out at the event. About three dozen customers, ranging from skin dealers, fur coat retailers, and even luxury consultants, came to get a sense of our market outlook in 2019 and to understand the latest changes to our respected quality grades,” says International Sales Manager Viktoriia Pustynikova.

“It’s also crucial for us to have a dialogue with customers, to share the insights we have and get their feedback, as we know that success lies in the cooperation and mutual exchange of ideas.”