Norwegian Type Top Lot Buyer Hopes to Boost Online Sales

China’s Mu Ka Fei took home this week’s splendid Silver Fox Top Lot for a price of 6,000 DKK. Under fierce competition from buyers in the room, the Haining-based online retailer won the sought-after lot for brand owner Shun Bo.

We spoke to their broker who secured them the lot, Truman Zhang of New West H.K.

“He wanted to buy the Norwegian Type Silver Fox Top Lot to for the collars of some high fashion garments,” Zhang says.

Mu Ka Fei owner Shun Bo has been in the fur trade for over a decade, Zhang says, and believes that the Norwegian Type Top Lot can show his online customers how important quality is to his business.

He has a partnership with a local manufacturer and is looking to sell more garments through his web business that use Kopenhagen Fur skins.

Broker Truman Zhang says that Norwegian Type Fox has a reputation for being well-graded.

“I think you are careful about the quality when they are sorted,” he says.