WelFur certification documents animal welfare standards
The European fur trade has made a unique step into the future by introducing the WelFur certification scheme. Based on independent science, WelFur replaces perceptions about animal welfare with facts by documenting the welfare of fur animals and providing consumers with transparency about fur production.
This initiative will greatly benefit the fur trade as it will help retailers and consumers who are increasingly requesting traceability in the trade. Fur garments will only become more desirable as these customer demands are met by the trade thus supporting the foundation for future demand.
According to the plan, all 4,000 European fur farms must be certified by the end of 2020. Beginning December 2018, customers will be able to buy WelFur certified mink and fox skins at the auction houses. From 2020, they will only be able to purchase WelFur certified mink and fox skins.
Fur Europe is the trade organisation behind the programme. It is the culmination of extensive and uncompromising work to make an independent, research-based welfare certification.
WelFur is based on EU standards with scientifically substantiated animal welfare indicators. Certification has been underway since 2009, when Fur Europe began the process. Since then, scientists from seven different European universities have spearheaded the collection of all existing scientific knowledge about what is important to mink welfare and wellbeing. Based on this, they developed the protocols which constitute the measuring system.
The project's starting point is Europe. Therefore, in order for a fur farm to be included, it must comply with the minimum requirements in the European Council recommendation. If this is not the case, as of 2020 a farm cannot be certified and will be excluded from selling via the auction houses. Compliance with the recommendation and proper farm management will be prerequisites for gaining access to the most important fur trade platforms in the world.
The independent assessment and certification will be conducted by Baltic Control. A company specializing in certification of animal husbandry.
Facts about WelFur:
- WelFur is an animal welfare assessment based on independent science. Both the science behind (the WelFur protocols) and the assessments are independent.
- WelFur replaces perceptions about animal welfare with facts when documenting the welfare of animals.
- WelFur provides consumers with transparency about the production of fur. The WelFur protocols are available for scrutiny and tell the audience that it is credible and that the fur trade has nothing to hide in the fur production.
WelFur is based on EU standards with scientifically substantiated animal welfare indicators. Certification has been underway since 2009, when Fur Europe began the process.