In the Name of Sustainability: Copenhagen Fashion Week AW20

While Copenhagen Fashion Week, Global Fashion Agenda and numerous brands focus on working towards a sustainable fashion industry, Kopenhagen Fur too is present both on and off-stage proving fur’s place in fashion and a perpetual position as one of the world’s most bio circular and sustainable materials.



Kicking off Copenhagen Fashion Week with a sustainability agenda

Striving to become the world’s sustainable fashion week, Copenhagen Fashion Week kicked off fashion week season with their new initiative ‘Reinventing Copenhagen Fashion Week’. Launched at a press conference at Hotel Skt. Petri, CEO of CFW, Cecilie Thorsmark introduced their steps towards a more sustainable fashion week by 2022 including 17 standards brands must meet in order to qualify for the official calendar, focusing on three Sustainable Development Goals to begin with and expanding their advances annually.

To read more go to Copenhagen Fashion Week’s sustainability page


Fur on the Runway

Mark Tan

Natural materials such as wool and natural fur was in the forefront on the runway as Mark Tan again proved himself with his AW20 collection. Mark Kenly Domino Tan first set foot in the Danish fashion industry in 2013 and has since taught us about craftsmanship of good tailoring.

Buster’s World

On the brand’s journey towards a sustainable profile, Buster’s World chose to work with Kopenhagen Fur for their AW20 collection. By adding one of the world’s most sustainable and bio circular materials to the rebellious and colorful universe, they not only achieved a heightened exclusivity, they proved the brand worthy in an industry with a mission of becoming sustainable.

Street Style fur

Many high-profile people of the international fashion industry proudly walked the streets of Copenhagen in fur highlighting the material’s relevance in fashion. Most furs worn during the three days of Copenhagen Fashion Week, were cross-seasonal and timeless underlining that fur is a material for long-lasting sustainable fashion.


According to Eva Kruse, CEO of Global Fashion Agenda, the fashion industry is facing big problems regarding over production and consumption. Therefore, Global Fashion Agenda has developed the CEO agenda, which is a tool made to help the brands navigate in the sustainable solutions and materials, which are already in the market. Amongst others, the topics of circular fashion, sustainable materials and supply chain traceability are coherent with the business model of Kopenhagen Fur, where sustainability is inherent in all processes from farming to fashion.


Go to Global Fashion Agenda to learn more.