Moment of Distinction | WANG ZONE, Buyer of the First Poznań Toplot
Opening: A Record-Setting Sale
At Kopenhagen Fur’s first auction following its relocation to Poznań, Poland, Kopenhagen Fur selected a Palomino Female Toplot, the finest quality grade, as the opening lot. It echoed the final Toplot auctioned in Copenhagen, Denmark, marking a new beginning for the century-old brand.
After several rounds of competitive bidding, this special Palomino Female lot sold for a historic EUR 4,800 per skin and was bought by leading Chinese fashion livestream brand WANG ZONE.
The sale was met with thunderous applause. Kopenhagen Fur’s new chapter in Poznań had opened with its first “Moment of Distinction”.
From Copenhagen to Poznań: Carrying Forward a Century of Excellence
As the opening lot of the first Poznań auction, this Palomino Female Toplot meant a great deal on many levels.
Kopenhagen Fur’s auction tradition now continue in a new home. The sale price of EUR 4,800 per skin also showed how highly the global market values its quality and rarity.
Within Kopenhagen Fur’s professional quality system, a Toplot is the highest grade of raw material. Each skin goes through several rounds of strict selection, where experts check the balance of underwool and guard hairs as well as overall quality. Only four skins in every 100,000 earn this distinction, making every Toplot the very best of the best.
As the first Toplot sold after the move to Poznań, this opening lot carries a century of brand heritage and strict raw-material standards—and opens a new market chapter.
At the auction gala that followed, WANG ZONE was honored as the buyer of the first Toplot at Kopenhagen Fur’s first Poznań auction. Although founder Wang Datou was unable to attend in person, she addressed the guests in a video message. The honor reflected both her sharp eye behind the winning bid and the brand’s ongoing search for the finest materials.
WANG ZONE: Building Influence Through Quality
In the world of fashion livestreaming on WeChat Channels, brand founder Wang Datou has built a large and loyal following through her distinctive personal style, sharp fashion advice and regular content. Soon after the brand and its account were launched, WANG ZONE became one of the platform’s leading fashion accounts.
Through carefully styled looks and detailed explanations, Wang Datou gives consumers a vivid sense of the materials, design details and comfort of each garment. The interaction and trust built with followers over time have drawn their attention beyond style to where materials come from and how good the products are—a real strength that sets WANG ZONE apart from other livestream sellers.
For WANG ZONE, premium materials are key to connecting products with consumers. The brand seeks to win customers over through the quality of Toplot skins, letting the natural color, softness and texture of the material speak for themselves. Acquiring the first Palomino Female Toplot at the first Poznań auction clearly shows this commitment to quality.
Securing the opening Toplot in Poznań put Wang Datou at the center of a new chapter in Kopenhagen Fur’s history. From careful selection at the grading center to use in product design and quality tips in the livestream, the Toplot standard can now reach far more consumers.
As Wang Datou explained: “Our consistent use of Kopenhagen Fur’s premium natural mink helps consumers understand more clearly where the quality of each product comes from and builds even greater trust in the brand and its products.”
Exclusive Honors: Marking a Moment of Distinction
On August 9, Kopenhagen Fur’s Global President Kasper visited WANG ZONE’s headquarters in Hangzhou to mark the first Toplot sale of the first Poznań auction.
He presented Wang Datou with the Toplot certificate, the fur sailboat trophy and a bespoke commemorative auction hammer.
The commemorative auction hammer was made especially for the buyer of the Palomino Female Toplot—a unique keepsake for WANG ZONE. The hammer is very carefully made from selected materials, and its handle is engraved with the date of Kopenhagen Fur’s first Poznań auction—a lasting reminder of this historic sale.
Presented alongside the auction hammer was the fur sailboat trophy that comes with the Toplot honor. The sailboat represents the spirit of leading the way and moving forward with confidence, while its fur sails reflect the natural quality, professional standards and craftsmanship embodied by the Toplot. It recognizes WANG ZONE’s sharp eye for quality and expresses the shared vision of the two brands as they move forward together.
During the visit, the Kopenhagen Fur team also toured WANG ZONE’s livestreaming studio at its Hangzhou headquarters and held in-depth discussions with Wang Datou on how to use Toplot skins in products, how to tell their quality story, and market demand. The visit showed how engaging content brings premium raw materials closer to consumers and translates professional quality into market success.
Looking ahead, Kopenhagen Fur and WANG ZONE will continue to deepen their collaboration in the following areas:
· Natural Fur Fashion Collection Development — Creating premium collections with Toplot skins, combining great design with top quality.
· Exclusive Co-branded Label — Developing a custom co-branded label for WANG ZONE to strengthen brand recognition.
· Joint Promotion and Consumer Engagement — Using different kinds of content to introduce more consumers to the quality story behind natural fur.
Kopenhagen Fur will continue to support brands’ growth with premium raw materials, exacting professional standards and global industry resources, bringing the exceptional quality embodied by Toplot skins to a wider community of fur enthusiasts through design and storytelling.
The Moment of Distinction extends far beyond the auction itself—it is a promise of more to come, and the beginning of a lasting partnership.