From Poland to Zhaoyuan, From Poznan to the Future! Kopenhagen Fur Leads with 2025 Global Strategy to Explore New Industry Opportunities Together

On November 16, 2025, the 10th Fur Fashion Expo and the 2nd Ceramic Expo opened at Zhaoyuan Leather City. Guided by the China Leather Industry Association (CLA), China Ceramic Industry Association (CCIA) and China Animal Products Circulation Association (CAPCA), this expo is sponsored by the Fur Branch of China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA) and Shandong Leather Industry Association, and organized by Zhaoyuan Leather City Co., Ltd.

At the opening ceremony, Li Yuzhong, Chairman of the China Leather Industry Association (CLIA), stated in his opening speech that as an important market for domestic fur clothing sales, Shandong Zhaoyuan Leather City has continuously promoted quality upgrading and brand building over the years. The sales volume of mink products has been increasing year by year, and its market radiation power and industry influence have been continuously enhanced, making it one of the most influential five-star professional markets in China. He expressed the expectation that industry peers will consolidate the industrial foundation in green processing and manufacturing, align with international cutting-edge trends in design innovation, unlock new paths for cross-border win-win results in industrial integration, and jointly help the industry achieve the new goal of high-quality development.

Xu Xiaohu, Vice President of the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA), introduced the current challenges and opportunities in the development of the fur industry. He said that with the rise of young consumer groups and the renewal of consumption concepts, higher requirements have been put forward for the fashion, personalization, environmental protection and cost-effectiveness of fur products. Zhaoyuan Leather City should tell the story of Zhaoyuan fur well, convey the unique charm and modern connotation of fur culture, present more products that conform to contemporary aesthetics and have both practical and artistic value, and enhance the overall image and reputation of the "Zhaoyuan Fur" regional brand.

Wu Yueshen, Secretary of the Party Branch and Executive Vice Chairman of the China Ceramic Industry Association (CCIA), stated in his opening speech that the cross-border cooperation between the ceramic and leather industries this time is a vivid practice of empowering culture and activating traditions through innovation, and also an important milestone for the symbiosis and common prosperity of the two industries. Driven by platforms such as Zhaoyuan Leather City, ceramic and leather enterprises have launched a number of cooperation projects.

Liu Hedong, Secretary of the Party Branch and Executive Vice President of China Animal Products Circulation Association (CAPCA) and Chairman of the Board of Supervisors of China Supply and Marketing Agricultural Products Group Co., Ltd., said that the joint holding of the two expos not only highlights the light luxury texture of fur and the profound heritage of ceramics, but also interprets the passionate collision between traditional heritage and fashion. The series of activities carefully organized by Zhaoyuan Leather City have not only built a high-quality platform for enterprises to showcase their strengths and connect resources, but also injected new momentum for exchange, cooperation and common development into the industry.

Peng Shaoming, President of Zhaoyuan Leather City Co., Ltd., introduced that today's Zhaoyuan fur has broken free from the constraints of traditional cognition. While retaining the exquisite traditional craftsmanship and ingenuity, it has integrated modern innovative genes. Through silhouette innovation, sustainable design and youthful expression, it is writing a new narrative of contemporary fashion and has become a symbol of quality life.

This expo brings fur and ceramics together on the same stage, allowing the light luxury texture of "soft gold" (fur) to collide passionately with the profound heritage of ceramics. Once again, Zhaoyuan, in the name of "soft gold", has demonstrated its fashion confidence and industrial ambition.

The exhibition hall was crowded with people, where purchasers, fashion designers and enthusiasts from more than 20 provinces and cities across the country gathered together, with negotiation and consultation voices rising one after another. This booming popularity is not accidental, but an inevitable result of the strong outbreak and accumulation of Zhaoyuan's offline retail market in 2024 - the solid consumer foundation and outstanding industrial performance have made this expo the focus of attention inside and outside the industry. After ten sessions of precipitation, coupled with the strong momentum of offline retail in 2024, the expo has become an efficient platform for linking domestic and foreign markets, promoting industry exchanges and business cooperation, and has also made Zhaoyuan gradually rise as the "Capital of Fur".

As an important part of the expo, the Seminar on Multi-dimensional Integration and Development of the Fur and Ceramic Industries was also held in Zhaoyuan at the same time.

With "Multi-dimensional Integration and Development of the Fur and Ceramic Industries" as its core, this seminar aims to gather the wisdom of the two industries, share different cutting-edge concepts, explore new development paths, help the entire industry achieve high-quality development, and at the same time promote Zhaoyuan Leather City to further consolidate its industry status and expand development space.

Huang Yanjie, Deputy Secretary-General of the China Leather Industry Association (CLIA), delivered a keynote report themed "Analysis of Industry Economic Operation and Prospects for Development". He shared the 2024 skinning quantities of minks, foxes and raccoon dogs in China, the 2025 breeding stock quantities, as well as the 2025 international mink skin output. He also introduced the sales revenue, fur clothing output, profits, and import and export situations of key enterprises in the national fur and fur products industry in 2024 and from January to September 2025. In addition, he encouraged industry enterprises to increase investment in scientific and technological research and development and innovation, take the path of differentiated development, and contribute to the sustainable and healthy development of the industry.

Kasper, Quality Director of Kopenhagen Fur, and Cui Yiyun, Chief Marketing Officer of Kopenhagen Fur, attended this seminar.

Among them, Kasper, Quality Director of Kopenhagen Fur, delivered a keynote speech themed "Kopenhagen Fur 2025" at the seminar. He stated that Kopenhagen Fur has moved its core operation center to Poznań, Poland, and will continue to adhere to its global strategy of starting from the source and positioning itself as a full-industry-chain value-added service provider, so as to promote the future development and fashion innovation of the global fur industry in a more efficient and sustainable way.

After the completion of the new operation center, the quality grading system and raw material quality trademark certification system that are highly trusted by high-end brands, manufacturers and consumers worldwide will be fully preserved, and the essence of Denmark's century-old fur grading craftsmanship will also be passed down.

To ensure the seamless connection between production and grading, Kopenhagen Fur's senior Danish graders, technical experts and management teams with decades of professional experience have fully stationed in the new Poznań base, ensuring that the mink raw materials obtained by buyers always meet the "internationally leading standards".

To prepare for the first auction after Kopenhagen Fur's relocation to Poland in 2026, Kopenhagen Fur has collaborated with high-quality natural fur suppliers from high-quality fur-producing regions around the world. Furs for the new season will gradually enter the operation center in December 2025, and the confirmation procedures for the original buyer numbers of auction buyers will be opened sequentially at the end of December. Kopenhagen Fur welcomes all customers to attend the auction event in Poland and takes this opportunity to thank everyone for their continuous attention and support.