Video: Traceability in the fur trade
The European fur trade's umbrella organisation, Fur Europe, hosted a debate on traceability during the event, This is Fur. Parliamentarian Christel Schaldemose and Director in Business for Social Responsibility, Tara Norton, took the stage.
Traceability in the fur trade was a prominent topic during This is Fur. Traceability refers to the capability of identifying the origins of the specific furs used to create a given style. From farm to shop window. The two debaters touched upon various possibilities and challenges concerning traceability. Amongst which, the significance that traceability holds in regards to the brands using fur in their creations. Traceability's role and importance for the end user was also discussed.