Video: This is Fur in the European Parliament

The event, This is Fur, presented the various challenges and opportunities, characterizing the European fur trade in the years to come. Topics such as traceability, chemical use in fur production, global competitiveness, and sustainability were addressed by scientists and professionals.

Fur Europe arranged the event, which portrayed the European fur trade's openness and transparency, making it visible in the heart of Europe for the second consecutive year.

By placing the fur trade in the epicentre of European politics, politicians and journalists were given ample opportunity to get a unique insight regarding the challenges and opportunities revolving around the fur trade.

These might be traceability from mink farm to fashion runway or one of the other topics, which were discussed during the two day event.