Issa London

Issa is a London-based fashion label founded by Brazilian designer Daniella Helayel.

Daniella Helayel started the label because she could not find a single dress she would wear. Her idea is that women should be able to feel both glamorous and comfortable at the same time, which has resulted in some of the most beautiful and feminine creations available. 

The name Issa comes from the sense of elation Daniella Helayel experiences at the Brazilian beaches. The goal for Helayel is to bring that same happy feeling to any woman wearing her design.

That the goal has been met is definite. The label has been a favourite of celebrities and socialites for years, including Madonna, Gwen Stefani, Scarlett Johannsson, Jennifer Lopez, Kylie Minogue and many more.

Issa London has cooperated with Kopenhagen Fur since 2007.

www.issalondon.com