From nature - back to nature

Our approach to fur farming is extremely respectful of the environment and an excellent example of a natural, renewable and sustainable resource.

All farming activities take place on the farm, limiting the need for transportation of the animals and thus reducing the production of CO2 to a minimum. Furthermore, the by-products of fur farming itself are used. Animal fats from mink are used in the production of bio-diesel. The rest is fully utilised for C02 neutral energy, as fertilisers for growing crops and for cement production, etc. Fur animal feed, for instance, uses by-products from the fish and meat industries. By-products that would otherwise be disposed of.

Denmark has one of the toughest environmental legislations in the industry and often serves an example for other fur producing countries.

Fur apparel in itself is remarkably long wearing, unlike the trend towards disposable fashion - which produces tons of unwanted materials (80% non-biodegradable synthetics) which end up in landfills. Fur garments can be easily recycled, tailored into a new design in keeping with changes in fashion and consumer needs. Thus ensuring an even longer lifespan from one generation to the next.

Finally, fur is a product from nature and will eventually return to nature over time.