Summer from Denmark Shines in Beijing
11 November 2013Fashion & Lifestyle
2014 Kopenhagen Fur S/S Fur Fashion Show was presented successfully in Beijing on October 25, 2013. Hosted by the world-renowned fur material fashion brand Kopenhagen Fur, the fashion show was held at the Central Hall of 751D•PARK where fashion enthusiasts are normally gathered.
As the first Danish brand showing in China Fashion Week, Kopenhagen Fur presented the other side of the charm of fur to more than 430 designers, fashion elites and experienced buyers. The show integrated Danish lifestyle culture and modern simplistic fashion concept into each detail of fur clothing, make-up and the music.
Simplicity has always been the essence and symbol of Danish design. With the theme of "Summer in Denmark", Kopenhagen Fur tried new design direction by showcasing the natural beauty of "light fur" and "lovely summer".
"Denmark is not only a kingdom famous for its rich reservoir of fairytales, but also the global leader of fashion design and creative industry. Now, on the stage of China Fashion Week, Kopenhagen Fur has brought the Nordic fashion trends and Danish culture into China. Bringing unusual ideas into Chinese fashion & design industry also enlightened the creative thinking of new trends for the coming season", says Zhang Qinghui, deputy chairman of China Fashion Association.
Fur in Summer
The highlight of Kopenhagen Fur's fashion show is that it has changed consumer perception of fur - it is not only in winter but also in summer that people can wear fur in a fashionable way.
As an International company based in Denmark, Kopenhagen Fur has dedicated to developing the application of fur fabric in unlimited number of ways and promoting the continuous innovation of fur craftsmanship over the years. Now Kopenhagen Fur has stepped into China Fashion Week and played an even more significant role in China's fur fashion industry. In the future, Kopenhagen Fur will continue its efforts on leading the trends of fur in extraordinary manner.
The show was successfully presented also with Ms. Happiness 2012 Ms. Niu Weiwei and Ms. Happiness 2013 Ms. Su Siqi. The show won a big applause by the end for the great visual experience they had with fur from Danish summer.