Educating the customers of the future
31 May 2013Auction
Kopenhagen Fur's May/June Sorting Course which is the largest of the season has begun and 35 participants from all over the world has come to Glostrup to learn more about the fur business. The demand for this sort of education has never been greater.
Three times a year the Glostrup-based fur auction house gathers young talents from all over the globe to teach them how to do business at Kopenhagen Fur. From sorting to auction - the participants are introduced to all facets of the fur industry.
- There are participants who have never seen a mink skin before, but then again we also have participants, who have learned the basic knowledge before attending. However, they are all eager to learn more, says Sheila Wagner, Chief Instructor at the sorting course.
The 35 trainees represent many nationalities, and even though nearly half of the students are Chinese, countries like Italy, Canada, America, Poland, Greece and Denmark are represented. This shows how the fur business has a very international spectre with clients from all over the world.
The trainees will be introduced to the complex Kopenhagen Fur grading system, which is the backbone of business at the Danish auction house.
- Our trainees are introduced to our catalogue, our auction system, the bidding in the auction room and so on. Furthermore, we teach them about the biology of mink and the terminology of the industry.
The sorting course ends just when the June auction begins, which means that the trainees will experience both inspection and one day of sale. Hopefully, this will give the trainees a proper introduction to Kopenhagen Fur
- We hope to meet many of the trainees again in the future, both as brand ambassadors, but possibly also as customers. Furthermore, these courses help the trainees establish international networks across the globe.
Kopenhagen Fur's June auctions runs from 18 June to June 24.