Su Siqi named Miss Happines 2013

17 January 2013Fashion & Lifestyle

Emneord Kopenhagen FurMiss HappinessChina

Misshappiness_bredThe second edition of Miss Happiness Competition for Kopenhagen Fur held its grand finale in Beijing on 16January, 2013. Over 500 VIP guests attended the event. The 20 finalists from seven regions took to the stage in the pageant. Eventually, Su Siqi was crowned Miss Happiness and will be the image ambassador for Kopenhagen Fur for 2013-2014.

The first local competition took place in Harbin, before touring to Changchun, Shenyang, Taiyuan, Dalian, Beijing and Shanghai. About one thousand candidates competed. This year the 20 finalists were trained by famous Danish photographers and European supermodels. The annual competition is run by Kopenhagen Fur, the largest fur auction house in the world, and is the biggest modelling contest in the fur industry worldwide.

The nationwide campaign offers a wealth of awards including an annual contract as image ambassador for Kopenhagen Fur and opportunities to appear on international fashion catwalks. The winner, Su Siqi, will participate in Copenhagen Fashion Week, where she will attend three fashion shows including the opening of Kopenhagen Fur's show and she will also receive a 150,000 RMB cheque. Furthermore she becomes the proud owner of a crown created by Ms Bodil Binner, the Danish goldsmith and jewellery designer. In cooperation with Kopenhagen Studio, Bodil Binner has created this year's crown which iscovered with Danish mink and crystals.

Misshappiness_kroneThe danish 'Hygge'

In the past few years, the Danish fashion industry has enjoyed a high reputation in China. The second edition of Miss Happiness for Kopenhagen Fur Competition has engaged the fur and fashion industry in both China and Denmark. The grand finale of Ms Happiness is also fully supported by the Danish Embassy in China. Ms Karin Gaardsted, the chairman of the Business Committee of the Danish Parliament, attended the event and shared the Danish concept hygge, which has brought fashion, youth, warmth and happiness to Chinese customers.

The show was kick started by seven European supermodels in a traditional Chinese qipao and Chinese opera performance. Each of the supermodels participated in one regional contest in the competition and acted as mentors to the competitors. Under their lead, the 20 finalists appeared wearing a wide variety of fur styles. The candidates had three tests: to strut the catwalk to prove their model calibre, to give a personal statement about happiness, and to put on their best talent show. All candidates were in top form and put on a brilliant show, thanks to the three days of professional training beforehand.

Great donations for Operation Smile 

In the grand finale last year, Kopenhagen Fur and its partners raised a large amount for Operation Smile. The charity partnership continued this year, and 500,000 RMB has been raised to provide free cleft lip surgery to children in underprivileged families. In the past 20 years, Operation Smile has given happy smiles to 22,000 children and their families.

For the second year in a row, the competition was jointly held with six local partners: Yingdak Fur, Changchun Paris Spring, Taiyuan Li Sheng Fur, Dalian Shengbang Fur, Beijing Parodis Fur and Shanghai Mattia Fur. As leaders in the Chinese fur industry, they work closely together with Kopenhagen Fur to improve products and services for the consumers.

Mr Kenneth Loberg, Director of Marketing and Business Development at Kopenhagen Fur, stated: - We are very proud to see that more and more Chinese customers are choosing fur from Denmark. Kopenhagen Fur is committed to offering the best quality of mink skins to the world. At the same time, we will make an effort to continue spreading happiness and to find new ambassadors in China to shine on the international stage.