3D Trends Video Leads Chinese Fur Industry to New Level

17 April 2013Markets

Emneord CHIC 2012CHIC 2013BeijingCorporate Social Responsibility

CHICH13From March 26 to 29, Beijing saw the 21st China International Clothing & Accessories Fair (CHIC 2013) unveiled in the New China International Exhibition Center in Beijing. Covering an area of 100,000 square meters, CHIC 2013 attracted over 1,000 brands from 20 countries and 110,000 visitors from all over the world.


As the world's largest fur auction house,Kopenhagen Fur released a 3D trends video on fur material on CHIC 2013. This is the first 3D promotion video clip of fur material presented to public on CHIC, and presented the unique 3D fabrics - fur perfectly in front of the Chinese and world fashion industry audience. Kopenhagen Fur once again becomes the innovative leader of fur in China.

Kopenhagen Fur's 3D video was broadcast on-dozens of TV screens on the walls of the exhibition corridor. At the resting area of different exhibition halls, the audience could-wear 3D glasses to enjoy the 3D magic of fur. Cooperating with important partners as Zhejiang Zhonghui Group, Tian Jin Wang Sheng Fashion Development Group, BJ Whitty Fur,  Kopenhagen Fur broadcasted the 3D promotion video on the big LED screen in partners' booth. Many visitors stopped by to enjoy the innovative video.

People can also learn about the achievement made by Kopenhagen Fur to the community at the Corporate Social Responsibility area of CHIC 2013. The photo exhibition showcased various social welfare programs across China and the world initiated by Kopenhagen Fur and indicated Kopenhagen Fur as a responsible company who attaches great importance to social responsibility.

- Kopenhagen Fur always pursues the best practice in every part of the whole value chain. And we are extremely concerned about the innovation and Corporate Social Responsibility. 3D trends video is a meaningful attempt and with great impact on the industry's image on fashion, said Chris Cui, General Manager of Kopenhagen Fur Beijing Office.