Strong Partnership behind rapid development

5 November 2012Markets

Emneord Kopenhagen FurYuyao

From Oct 27th to 29th, Kopenhagen Fur participated in 5th Yuyao Fur Festival with creative fashion show and professional fur manufacturers training courses. The long-term strategic partnership with Kopenhagen Fur has been recognized as strong driving force for local industry development.

A three-storey fur plaza, covering an area of 5000 square meters retail space, opened on September 25th in Harbin, capital of northeast China's Heilongjiang Province.

This was the first step of domestic market expansion for Yuyao Fur brands and Harbin market is known as the largest fur consumption market as well as the most mature and sophisticated fur retail market in China.

Yuyao Fur brands used to be less competitive, comparing with the brands from Hong Kong and Guangzhou. But with the improvement of fur quality and innovation in design, Yuyao Fur brands have become increasingly popular across China, even in Harbin now.

With many years improvement in fur styles and quality, furs from Yuyao have already become a stylish label in the domestic market. A good sale in Harbin is a good example. With the strategic cooperation with Kopenhagen Fur in the past years, many new concepts such as international fur fashion trend and skin quality improvement were introduced to the local manufactures directly. These were very important factors to stimulate the local industry upgrade and innovation. Local fur manufactures have benefited a lot from the top level fashion shows and the Kopenhagen Fur manufacturers' training courses" said Hong Liqing, General Manager of Yuyao Fur Market in the 5th Yuyao Fur festival.

Over 200 insiders from fur industry were invited to participate in the 5th fur festival organized by Yuyao Fur Market.

"I am much honored to be invited to participate in the annual fur festival again. The development of fur industry in Yuyao is tramendous. In the past, only around 20 regular fur customers came to our auction house for skin procurement. Currently, over 150 fur buyers from Yuyao actively buying skins of high quality from Kopenhagen Fur. I would like to say, Yuyao Fur Market has become a rising star as a brand name in Chinese fur industry. Kopenhagen Fur is so glad to see that we are able to contribute to the great success of rapid growth with Yuyao Fur Market. As the biggest and finest fur provider in the world, we will keep on providing the most up-to-date international fur trend and technique information and fur industry knowledge to Yuyao Fur Manufacturers via the current strategic partnership with Yuyao Fur Market. I sincerely hope our continuous support will facilitate the local fur industry to step into a new development era," said Ms. Chris Cui, General Manager of the Kopenhagen Fur Beijing Office.

During the 5th Yuyao Fur Festival, Kopenhagen Fur held a fashion show for the 3rd consecutive year on 28th Oct, 2012. On Oct 29th, Manufacturers training by skin expert Mrs. Lone Lyhne and Fashion Designer Ms. Tian has brought the updated skin quality knowledge and the new fur design trend to local manufacturers.

The magic development is yet still continuing. The second phase of Yuyao Fur Market with 800 fur shops have now been partly sold to private fur entrepreneurs and a new fur industrial park project has just been launched. Their aim is, by 2015, to reach turnover level of 10 billion for fur sales in Yuyao.