Danish royalties charms Korea
16 May 2012Politics
A Danish trade delegation with the Crown Prince Couple in front has visited Korea. Kopenhagen Fur was part of the delegation.
The trade delegation was the largest ever going to an Asian country, and besides the Crown Prince Couple the Minister for Trade and Investment, Pia Olsen Dyhr, Minister for Business and Growth, Ole Sohn, and Minister for Education, Morten Østergaard, participated together with 76 Danish companies.
Korean customers have been keen buyers of mink skins at Kopenhagen Fur's auctions and they are especially known for their sense of quality. During the sales promotion trip meetings have been held between Kopenhagen Fur and potential new business partners. As part of the promotion trip, the new brand Oh! By Kopenhagen Fur™ was introduced - with great response from among others Korean department stores.
The Crown Prince Couple attended a gala dinner was held that
included a fashion show with fur styles by Kopenhagen Fur.
- The fur fashion show was fantastic showcasing the great quality of Kopenhagen Fur and innovative fur design with great appeal for the Korean market, says Sales and Marketing Director, Kenneth Loberg.
The day after, the Crown Prince Couple opened a new boutique area in the Leading Korean department store Shinsegae. A pop-up shop selling fur products from Oh! By Kopenhagen Fur™ attracted lots of attention from Korean shoppers.