Tackling the Top of the Top

5 December 2012Markets

Emneord Kopenhagen FurChina


Through a creative fur salon held in Harbin, Kopenhagen Fur successfully left an unforgettable mark on the minds of the top of top-level luxury consumers in the city. It opened up another powerful channel to further penetrating this traditional fur market in the years to come.   

The creative fur salon themed "luxury attempt" included a fur exhibition and a small but exclusive fur show. It was held on November 22, 2012, in Harbin, northeastern China's Heilongjiang Province. Undoubtedly, the salon amazed 50 exclusive fur fans by showcasing top-quality fur from Kopenhagen Fur and creative designs from Tsinghua University- Kopenhagen Fur Studio and Kopenhagen Fur Studio in CPH.  

Aiming to present the world's top-level fur consumption culture, the salon was co-organized by Kopenhagen Fur, the Private Bank of Bank of China-Heilongjiang Branch and the Heilongjiang Fur Industry Association.  

The Private Bank of Bank of China is known for its commitment to providing high quality and efficient facilitation services to high-end customers, each of whom has at least 10 million yuan in financial assets in the bank year-round.  

The salon provided an effective platform to bring the exclusive experience of fur consumption and high-end customers together. 

"All of our VIP members at the private bank are very demanding in terms of brand, quality and design," said Liu Zhenghui, General Manager of the Private Bank of the Bank of China-Heilongjiang Branch.  

"Kopenhagen Fur impressed them in all three respects with the unique fur pieces it presented. In a big fur city like Harbin, it is not a challenge to see fur and to get a fur product, but it is even more difficult to show consumers something in fur that will surprise them. This is the first time we have arranged something other than financial-related services for our customers, and the result met our expectations that they would all be clearly fascinated with the exclusivity in fur quality and the fur lifestyle."

As the world's finest fur material supplier, Kopenhagen Fur shared its knowledge of top-quality fur material and everlasting fur fashions during the event via an interesting Q&A session.  

"I started buying fur coats almost 20 years ago," said Xu Ying, one of the top customers of the Private Bank of Bank of China-Heilongjiang Branch. "It is the first time for me to know exactly how to judge the value of the money that I have spent on fur. Kopenhagen Fur impressed me with real insights about fur."

With the increasing demand for luxury fur from the high-end crowd in Heilongjiang, the business opportunities are tremendous in this big and traditional fur-buying province. Targeting the tip of the fur consumption pyramid, Kopenhagen Fur has made its first attempt towards an even stronger future.