Kopenhagen Fur Celebrates Royal Visit to China
11 December 2012Politics
On the occasion of the visit to China by HRH Crown Prince Frederik and Crown Princess Mary, Kopenhagen Fur holds a fashion show to salute the royal couple's dedication to strengthen bilateral ties and the growing influence of Danish fashion industry in China.
The royal couple has paid frequent visits to China in recent years. Their current visit is to promote Danish businesses in China, in particular the Danish fashion and design industry which enjoys world-wide reputation for high quality and dynamic creativity.
The catwalk show is staged at the Danish embassy in China, attended by 400 Danish and Chinese businessmen and company representatives. Dozens of media also participated in the fashion event, enjoying the feast of sights and sounds. Decorated by Christmas trees and warm lights, the Danish Embassy was immersed in strong festive atmosphere. The exclusive and elegant feel at the embassy as well as the chilling Beijing weather are fully tapped, providing a perfect backdrop for the creative and trendy fur styles by Kopenhagen Fur.
Equally eye-catching at the event is a Christmas tree decorated with fur accessories by Kopenhagen Fur. Together with all guests, the royal couple witnessed the opening ceremony of the silent bidding. The tree is auctioned off and the proceeds go to the Danish embassy's charity program for China.
It's not the first time that Kopenhagen Fur is given the honor to make events for the Danish royal court, thanks to its leadership in the Danish fashion industry and its trail-blazer role in the Chinese market. Over the last four years, Kopenhagen Fur has been one of the fastest growing companies in Denmark, due to the popularity of its top-quality mink skins globally and in particular the strong demand from the Chinese market. It was one of the first Danish companies to enter China and has over the last two decades shown consistent commitment to support Chinese fur and fashion industry through a wide range of programs and activities.
Kenneth Loberg, Sales and Marketing Director of Kopenhagen Fur, says, "We are extremely proud and honored to be part of the official visit program of HRH Crown Prince and Princess. We strive to be the best and deliver the best mink skins to the industry and serve as inspirations for the consumers."