Two exhibitions, two countries - One designer
23 November 2011Fashion & Lifestyle
The Chinese designer Mr Zhu's furniture was exhibited in Copenhagen and Shanghai simultaneously
Opal Furniture's chief designer and owner Mr Zhu has developed beautiful furniture of fur in cooperation with Kopenhagen Studio. This September his furniture was exhibited in two different ways in two towns.
In Copenhagen the furniture was implemented in an art exhibit in a gallery, and in Shanghai the furniture was part of the leading furniture exhibition in Asia "Furniture China 2011".
The idea of making simultaneous exhibitions came about by
- Danish Design Centre was organizing the yearly event Copenhagen Design Week, which is becoming a top relevant, international happening. It was natural for us to support this initiative by showing that one of the great things Denmark is capable of is bridging cultures and combining different design traditions among others through one of its internationally most appreciated products, namely fur. And what was a better way to do that than to use Mr Zhu's beautiful furniture pieces. We realized that the Chinese furniture exhibition in Shanghai was taking place at the same time, and we found it an interesting twist to organize the two exhibitions simultaneously, says Patrizia V. Christensen, Marketing Director of Kopenhagen Studio.
The Danish part of the exhibition was held at Countess Cath Alexandrine Danneskiold-Samsøe gallery, where the countess had matched each piece of furniture with at painting so it became a whole new experience to see each piece.
Mr Zhu decided himself how his furniture was going to be exposed
in Shanghai, and he made sure that his furniture of fur was
eye-catching at the fair.
- It was a stand that really stood out compared to others, Marketing Communications Coordinator of Kopenhagen Studio Ms Helene Nilsson says. She reports that it was very exclusive, and that it attracted great attention from the visitors.
In Copenhagen the exhibition was open for a week while Furniture China was open for five days. The Danish gallery was visited by 230 people, whereas 74,564 guests visited the Furniture China exhibition.