Danish fashion at its best

30 November 2010Fashion & Lifestyle

Emneord FashionChinaBeijingFur

On 28 November, three of the finest Danish design houses, Kopenhagen Fur, Bestseller and Georg Jensen, displayed the top designs within their portfolios in an exclusive fashion show held at the Danish Ambassador's private residence in Beijing.

HRH Prince Joachim and HRH Princess Marie of Denmark attended the design event which facilitated an intimate atmosphere, where VIP representatives from the three companies, the royal couple and selected top media got the chance to meet and mingle after the fashion show. Present were of course also the ambassador and his wife who had opened their home to the high quality Danish design advocates.

- Today's outstanding fashion show demonstrates the latest developments of Danish quality design within Chinese retail, and I am very happy to be able to contribute to mutual beneficial cooperation between China and Denmark in the future, said ambassador, Mr Friis Arne Petersen in his welcoming speech.

Although targeting different market segments - with Kopenhagen Fur being supplier of premium fur skins, Georg Jensen being in the high-end apparel segment and Bestseller approaching the vibrant young generation - common denominators are conspicuous. All three Danish companies have a long and remarkable history and a strong presence and engagement in the Chinese market. Their products are distinguished by the incorporation of Danish design traditions of high quality. Last but not least, all three companies are in China with the aim to satisfy Chinese consumer needs, so that more people can be the beneficiaries of their work.

Mix and match is a trend that is here to stay. With models wearing stylish clothes from ONLY and Jack & Jones, high-end furs from Kopenhagen Fur and elegant accessories from Georg Jensen, the fashion show exemplifies the essence of Danish design creativity and fashion in China.

Before the fashion show, HRH Prince Joachim and HRH Princess Marie of Denmark met with William Chen, general manager of Kopenhagen Fur China Office, for his presentation on Kopenhagen Fur's vision, strategy and goals in China. The royal couple then graced the 798 Art Area to see an art and fashion exhibition sponsored by Kopenhagen Fur, in which 16 young Chinese contemporary artists and fashion designers inspired each other to create a total of 24 fur styles. Later on, the royal couple visited Rose Studio by leading Chinese haute couture designer Guo Pei who works with Kopenhagen Studio. Two of her grandiose fur pieces drew high compliments from the royal couple.