You could almost feel the summer breeze at Paris Couture Week as the designers showed their Spring/Summer 2012 couture collections. But there were plenty of surprises as they sent the models down the runway.

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During the last two years Kopenhagen Fur has made manufacturers' agreements all over China, with great success for both parties.

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At a big gala show in Beijing, more than 450 guests witnessed the thrilling competition that crowned 19- year-old Niu Wei Wei from Shenyang as the winner of the Ms Happiness Finale. The event marked the beginning of a new and exciting year for Kopenhagen Fur and the fur industry as a whole in China.

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Kopenhagen Fur has launched a new company strategy. The focus of this strategy is to spread more fur to shops thereby increasing the overall sales.

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When the winner of Ms Happiness is found at the grand finale on January 11th in Beijing, the lucky girl will not only win the desired contract to be Kopenhagen Fur's spokesperson in China, but she will also be crowned with a precious tiara made of fur and amber created especially for the occasion.

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