Kopenhagen Fur has launched a new brand introducing an innovative line of fur accessories under the name of Oh by Kopenhagen Fur™. The new brand will bring fur into more fashion shops and introduce new and innovative fur products to a broader target market. Until now, Kopenhagen Fur has only sold raw skins and provided inspiration and innovation through Kopenhagen Studio, Kopenhagen Fur's centre for creativity, innovation and craftsmanship.
Oh! by Kopenhagen Fur™ wants to create a universe where innovation and good craftsmanship are integrated - where the design will be innovative and the products of the highest quality. Therefore techniques and combinations of materials are essential for the expression of the brand. Fur is a material with unlimited possibilities and it is fur that gives the products their touch of uniqueness and luxury.
Oh! by Kopenhagen Fur™ is a fresh and innovative player, pushing the limits on what you can do with fur. "We will supplement the established fur market with new products that we have seen missing," says Patrizia Venturelli Christensen, Commercial Director at Kopenhagen Fur and the head of Oh! By Kopenhagen Fur™. Women's accessories in various forms - small bags, mobile phone covers, cases for tablets and similar items - will characterise the first collection. In the longer term, Oh! by Kopenhagen Fur™ will also target male consumers.
Oh! by Kopenhagen Fur™ wants to offer you a piece of the dream of fur that not everybody can afford. "Fur is a beautiful material that gives you a feeling of purity and presence. One can say that fur has a third dimension - it builds a bridge between what you see and what you feel, and this makes you connect to the product emotionally. The vision of Oh! by Kopenhagen Fur™ is to make fur products more affordable and offer the little luxury that gives you joy in everyday life." adds Patrizia.
Oh! by Kopenhagen Fur™ is directed not only to the deep-pocketed consumers who are used to buying fur, but also to a broader audience. The products are supposed to create a stir by virtue of their surprising effect and can be expected to find potential customers by having competitive prices.
The idea for the name of Kopenhagen Fur's new brand originates from the sensational expression and quality of the products. Oh! by Kopenhagen Fur™ should inspire and surprise. Besides the need for a revealing name for the new brand, another criterion was that it should be universally understood. "'Oh!' is an expression that everybody recognises no matter which part of the world they come from. The name is also a little bit brave, which suits our profile perfectly. We want to appeal to a strong woman who is or feels young and looks at the challenges of life with her head held high - a brave woman with her priorities in order. We should enjoy the small happy moments in life, for the sake of ourselves and others." Patrizia says.
Oh! by Kopenhagen Fur™ is built on the values that Kopenhagen Fur stands for - quality and transparency, respect and faith in people, and to not forget optimism, which is also reflected in the name. The connection to Kopenhagen Fur is therefore extremely important for Patrizia Venturelli Christensen, who explains: "Kopenhagen Fur is the biggest fur auction house in the world, and the Danish breeders produce incomparably the best skins in the world. This fact gives our brand an added dimension, together with our extensive knowledge of the product and our Danish traditions. Our expertise in the field of quality fur is linked to Danish traditions of design, and therefore Oh! by Kopenhagen Fur™ oozes Danish design traditions for the natural and the understated." Oh! by Kopenhagen Fur™ is a brand with international ambitions, emphasising the perfection of design. The sophisticated and quality-conscious consumer can therefore look forward to Oh! by Kopenhagen Fur's™ new collection.
