Kopenhagen Fur has launched a new brand introducing an innovative
line of fur accessories under the name of Oh by Kopenhagen Fur™.
The new brand will bring fur into more fashion shops and introduce
new and innovative fur products to a broader target market. Until
now, Kopenhagen Fur has only sold raw skins and provided
inspiration and innovation through Kopenhagen Studio, Kopenhagen
Fur's centre for creativity, innovation and craftsmanship.
Oh! by Kopenhagen Fur™ wants to create a universe where
innovation and good craftsmanship are integrated - where the design
will be innovative and the products of the highest quality.
Therefore techniques and combinations of materials are essential
for the expression of the brand. Fur is a material with unlimited
possibilities and it is fur that gives the products their touch of
uniqueness and luxury.
Oh! by Kopenhagen Fur™ is a fresh and innovative player, pushing
the limits on what you can do with fur. "We will supplement the
established fur market with new products that we have seen
missing," says Patrizia Venturelli Christensen, Commercial Director
at Kopenhagen Fur and the head of Oh! By Kopenhagen Fur™.
Women's accessories in various forms - small bags, mobile phone
covers, cases for tablets and similar items - will characterise the
first collection. In the longer term, Oh! by Kopenhagen Fur™ will
also target male consumers.
Oh! by Kopenhagen Fur™ wants to offer you a piece of the dream
of fur that not everybody can afford. "Fur is a beautiful material
that gives you a feeling of purity and presence. One can say that
fur has a third dimension - it builds a bridge between what you see
and what you feel, and this makes you connect to the product
emotionally. The vision of Oh! by Kopenhagen Fur™ is to make fur
products more affordable and offer the little luxury that gives you
joy in everyday life." adds Patrizia.
Oh! by Kopenhagen Fur™ is directed not only to the deep-pocketed
consumers who are used to buying fur, but also to a broader
audience. The products are supposed to create a stir by virtue of
their surprising effect and can be expected to find potential
customers by having competitive prices.
The idea for the name of Kopenhagen Fur's new brand originates
from the sensational expression and quality of the products. Oh! by
Kopenhagen Fur™ should inspire and surprise. Besides the need for a
revealing name for the new brand, another criterion was that it
should be universally understood.
"'Oh!' is an expression that everybody recognises no matter which
part of the world they come from. The name is also a little bit
brave, which suits our profile perfectly. We want to appeal to a
strong woman who is or feels young and looks at the challenges of
life with her head held high - a brave woman with her priorities in
order. We should enjoy the small happy moments in life, for the
sake of ourselves and others." Patrizia says.
Oh! by Kopenhagen Fur™ is built on the values that Kopenhagen
Fur stands for - quality and transparency, respect and faith in
people, and to not forget optimism, which is also reflected in the
name. The connection to Kopenhagen Fur is therefore extremely
important for Patrizia Venturelli Christensen, who explains:
"Kopenhagen Fur is the biggest fur auction house in the world, and
the Danish breeders produce incomparably the best skins in the
world. This fact gives our brand an added dimension, together with
our extensive knowledge of the product and our Danish traditions.
Our expertise in the field of quality fur is linked to Danish
traditions of design, and therefore Oh! by Kopenhagen Fur™ oozes
Danish design traditions for the natural and the
Oh! by Kopenhagen Fur™ is a brand with international ambitions,
emphasising the perfection of design. The sophisticated and
quality-conscious consumer can therefore look forward to Oh! by
Kopenhagen Fur's™ new collection.