A number of fur retailers have been classified as "Kopenhagen
Fur Certified Boutiques". The classification means that these
retailers are engaged in a partnership with Kopenhagen Fur aimed at
improving their services to the consumer.
The staff from a Kopenhagen Fur Certified Boutique undergoes
training from the Kopenhagen Fur Retail Academy. The training
sessions involve learning Kopenhagen Fur's brand values, labelling
system and fur qualities, as well as general knowledge about fur
skins, sales techniques and fashion trends. Retailers participating
in the Kopenhagen Fur Certified Boutique programme are offered
marketing materials and presentations showing the latest in fur
fashion. In addition, the academy provides qualified guidance to
the sales staff. Upon completion of the training programme, the
participants are presented with a diploma.
These initiatives are designed to enhance the experience of
customers visiting a Kopenhagen Fur Certified Boutique.
The Certified Boutiques concept was established by Kopenhagen
Fur in China in 2007 and is steadily spreading to other parts of