First time Top Lot buyer excels with retail and online sale
Ms ZhiEn Fu from the brand `Firelady´ became the buyer of the first Top Lot of the May auction. The Palomino Velvet Female Top Lot was sold for 1,520 DKK per skin.
The buyers in Kopenhagen Fur’s auction turned their heads from left to right; shifting their gaze from the back of the room to the front. Auctioneer Stig Reinhold certainly had to count quite a few bids before Ms ZhiEn Fu took home the skins.
- I am very proud and pleased with my purchase. I hope that this signals the beginning of a meaningful relationship with Kopenhagen Fur, she says.
The purchased Top Lot is Ms ZhiEn Fu’s very first. Impressive, considering that her visit during this May auction only, was her second.
- At Firelady, we wish to show our customers that we only deal with the highest quality. This way, our customers can feel confident in buying products from a brand and company that emphasizes quality, she says.
Broad online platform
Firelady owns and operates a retail store in Hangzhou, which opened 2 years ago. Before that, some 4 years ago, they began selling fur garments online, which they continue to do.
- We get the best of two worlds by having two sales platforms that support each other. By selling online we can reach a broader group of consumers, even international customers, and by offering to sell our fur garments at our retail shop, we give our customers the opportunity to see them and feel the clothes and craftsmanship before they commit to buy, she says.
`Firelady´ primarily focuses on selling and featuring haute couture fur fashion for consumers with a young mindset. Thus, selling online works well for such a consumer group.
By selling high quality fur online and via the retail store `Firelady´ has grown strong in just a few years. ZhiEn Fu has faith in a positive future for the `Firelady´ brand.
- We will continue to offer high quality and a high service level and with our strong cooperation with Kopenhagen Fur, I believe `Firelady´ has a prosperous future, she adds.