Determination and ambition behind Top Lot purchase

25 June 2013Auction

Emneord Kopenhagen FurTop lotJune auction


In a very competitive auction room which showed great interest to buy the Sapphire Cross Males Top Lot, Mr Tony Xie bought the exclusive skins when the hammer fell to his bid of 4700 DKK per skin.

Mr Tony Xie represents the company Ningbo YunFen Investment Pty. Ltd, at big company moving into the fur business. The company has established the brand Aurora Fur and is aiming to penetrate the market by focusing on high quality. Therefore, the company decided to send a message by buying the Top Lot.

- We target our part of the fur market by buying and exhibiting this Top Lot. We want to promote new ideas and through that attract new buyers of fur garments. We see much more potential to the industry and have the support base to follow through, says Mr Tony Xie.

The government-supported company is based in the city of Ningbo in the in the northeast of Zhejiang province, but have all over China. Thus, 500 flagship stores will be opened in China in the following. The present ambition is a total of 1000 flagship stores.

Establishing at the top

The June Auction was Mr Tony Xie's second auction attended, and he and the company will be a regular part of the buyer's corps at future auctions. Furthermore, Mr Tony Xie will attend the fourth class of Executive MBA class at Tsinghua University when it starts in September 2013.

Also, key persons from the company have also increased their fur knowledge by attending Kopenhagen Fur Sorting Courses. According to Mr Tony Xie, it shows the company's dedication to establish Aurora Fur as top brand in the fur market.

- The Tsinghua University is renowned as a top university, and the Tsinghua Fur Centre established together with Kopenhagen Fur is known as the place to gain knowledge. We can also gain a valuable network throughout the fur industry when joining programs such as the MBA and Kopenhagen Fur Sorting Courses, says Mr Tony Xie.