Kopenhagen Fur merges Business Development and Marketing

8 November 2012Markets

Emneord Kopenhagen FurTorben NielsenKenneth Loberg

During recent years, Torben Nielsen, CEO of Kopenhagen Fur, has invested much time and personal energy in new business development, new activities in China as well as the formation of the strategic partnership with Danish Fashion & Textile, Danish Jewellers Association and Copenhagen Municipality to create an innovation centre in Copenhagen.

Torben has now decided that he wants to focus even more on the core activities of the company - collection, sorting and sale of skins - and it has therefore been decided that Kenneth Loberg takes the overall responsibility of new business development and marketing of Kopenhagen Fur. The new organisation structure will ensure continued focus on these important areas and their support to Kopenhagen Fur's general strategies.

In addition to the marketing functions, Kenneth Loberg's new organisation will now also include Kopenhagen Fur's activities in China, the logistics in Hong Kong/China, Global Fur Finance, Kopenhagen Studio and the new innovative partnership with Danish Fashion & Textile and Danish Jewellers Association. In this area of activities are also included the new product line, Oh! by Kopenhagen Fur, and the new Chinese company, Furward. These will - as planned - be positioned as two individual subsidiary companies with strict commercial focus - but will of course also have strong synergies and relations to Kopenhagen Fur's general marketing.

As a consequence of the decision to merge business development and marketing activities into one organisation referring to Kenneth Loberg, the core functions in the Auction Sales Department and the Quality Department of Kopenhagen Fur will now refer to Torben Nielsen directly.

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