Fur conquers fashion weeks

15 March 2011Fashion & Lifestyle


The four important and trend setting fashion weeks in New York, London, Milan and Paris are over. The majority of the designers use fur in their coming winter collections.



Dior, Gucci, Marc Jacobs, Armani, Fendi, Dolce & Gabbana, Versace, Cavalli, Vivienne Westwood, Issa, Paul Smith, Burberry, Jean Paul Gaultier, Galliano, Hermes, Kenzo, Louis Vuitton, Alexander McQueen, J. Mendel, Issy Miyake, Valentino, Donna Karan, Tommy Hilfiger, Barbara Bui, Herrera, Ralph Lauren, Dennis Basso.

The list of top designers who showed fur at the world's most important fashion weeks in New York, London, Milan and Paris is impressive and long. Out of 369 fashion shows, representing next winters fashion, fur was seen on 214 - or almost to thirds of the shows. In both New York and Milan fur was on more than half the shows and after Milan Fashion Week Financial Times said:

There was one trend in Milan that overwhelmed all others. That trend was fur […] designers did their due diligence, they are satisfied with their suppliers, the ethical questions were asked and answered, the paper, along with dozens of Fashion Editors around the globe, wrote.

- There was quite a lot of long-haired fur like fox this year but mink and swakara are also in the game. There is no doubt that the designers love the volume of fur, says Natia Linneman, Partnerships & Alliances Manager at Kopenhagen Fur, who watched a number of shows at all four fashion weeks. She points at Gucci's show as a highlight.

- Gucci's show was super fancy. They have developed a brand new swakara technique which we have never seen before, and it was cool to see that the innovation flourishes in the fashion houses. They know that there is a lot of un-explored possibilities with fur. Fur alone can give their clothing the impression of a 3D effect and they all love it, she says.

The uniqueness of the fur material is an obvious reason for the overwhelming number of designers choosing to use it and it is manifested to the streets.

- The fashion weeks totally mirrors what we see in the streets. There is a lot of fur and there are a lot of young people who wear fur. I find that very interesting, says fashion expert and former Fashion Editor Eva Helmbæk. According to Managing Director at Danish Fashion Institute, Eva Kruse, fur has taken hold on both consumers and designers.

- Fur has been in the fashion picture for so many years now, and I don't think it turns. What we can see is that the demand for colours and fur types change but we are not going to see a decline in consumption. It is partly because there are so many young designers using fur. They are the ones to carry the legacy forward and they have a different approach to the material, says Eva Kruse and points, just as Natia Linneman, at the possibility of innovation with the fur material, as an important reason for the strong position of fur in fashion houses.  

Gucci Gaultier Burberry
Gucci, Milano Jean Paul Gaultier, Paris Burberry, London