Fur remain popular in China's Hollywood
16 November 2010Fashion & Lifestyle
Changchun in northern China's Jilin Province is known
for its movie studios and annual movie festival. Over the last four
years, Kopenhagen Fur and Paris Spring have been working hard to
add one more institution to the city, by doing fur shows that lead
the market and mesmerize the consumers.
Paris Spring is the best-known luxury fur retailer in the city
and is a Kopenhagen Fur Certified Boutique. Founded by the Liu
brothers 15 yeas ago, it sells 7,000 mink coats a year.
On 30 and 31 October, Kopenhagen Fur jointly held two fashion shows with Paris Spring to celebrate the new fur season. Over 500 VIP consumers and local media were invited.
- In their respective leading positions, Paris Spring and Kopenhagen Fur bring credibility to the trend show. We have been broadcasting the joint fashion show since four years ago, and every time the show creates over 10% more of audience rating for us, said Ms. Jiang Jimin, the producer of Jilin TV fashion channel.
- Kopenhagen Fur is an outstanding company which brings both good quality Danish fur and creative design. The designers in Denmark and in the Kopenhagen Fur Studio in Beijing continue to innovate and surprise us. This is one of the tools to maintain consumer interest in fur - both in Denmark and in China, said one of the guests Mr. Jacob Aerenlund, agricultural consul from the Danish embassy in China.
- It is very good to know that the most of participants here today are not first-time fur consumer, and they buy fur more for fashion than for keeping warm, said Ms. Lone Lyhne, representative of Kopenhagen Fur.