In Beijing, Paradis Fur made a splash

9 December 2010Fashion & Lifestyle

Emneord FashionChina

Paradise fur grey

Beijing is awakening to the call of fur. In the last two years, the number of fur retailers has doubled. Beijing Paradis Fur stands out as one of the longest established luxury fur stores, located in the financial street of Beijing. The crown of its 12 year anniversary was embellished by one jewel - Paradis Fur was chosen by Kopenhagen Fur to jointly hold a retail event on 26 November.

Over 80 VIP guests and media were present to witness the fashionable fur collections by Kopenhagen Fur and Paradis Fur. While Kopenhagen Fur showed the creative and young side of fur, Paradis Fur offered the best of its neo-classics, trendy and elegant. The whole show was an extension of Kopenhagen Fur's stunning show on Denmark Day in Shanghai Expo 2010, whereby the beauty of fur and the relationship between human and nature were the focal points.

Paradis Fur has recently expanded to another prime location in Beijing, and is mulling over further expansion next year.

- I'm so honored to work with Kopenhagen Fur. The whole team and organization is very professional and international and helps Paradis Fur to go to a level we have never been to, said Ms. Fang Linping, design director of Paradis Fur. - I made my name. People were asking me: how come you can organize such a great event?

- Most of our consumers are frequent fur buyers and some have bought over four fur coats. They buy beyond fur coats; they want fashion, says Fang Liwei, store manager of Paradis Fur.